Our designer Sarah always starts the process thinking about shapes. She searches on the internet and in magazines to make sure to be up to date with trends and bring you the latest fashions. What shapes are in trend this season? You've guessed it: round frames, cat eye, and classic rectangular frames.
She then sketches a technical CAD, with measurements and specifications for the manufactures.
The manufactures then send a sample for fittings. Once the frame is on our fit model's face, we can adjust a few details and perfect the shape.
Next comes picking the color ways for each frame.
We select our favorite acetate that we sourced for the best companies in the world, making sure our colors are aligned with the current themes and season.
The last step is the quality control: each frame is verified by hand when it comes to our stock room: we don't leave any room for mistakes!
Our team inspects and measures each frame by hand.
This is the willow Mae guarantee: you will get only the best of the best!