Our designer Sarah always starts the process thinking about shapes. She searches on the internet and in magazines to make sure to be up to date with trends and bring you the latest fashions. What shapes are in trend this season? You've guessed it: round frames, cat eye, and classic rectangular frames.
She then sketches a technical CAD, with measurements and specifications for the manufactures.
The manufactures then send a sample for fittings. Once the frame is on our fit model's face, we can adjust a few details and perfect the shape.